Case Study:
IDENTITY ENGINEER
CHALLENGE: “Create three individual logos to celebrate each anniversary Abrams is celebrating in 2024. ”
CHALLENGE ACCEPTED: I created three unique logos that look and feel individual to each Abrams division, yet work together as a group. I started with elements from each division logo added the large celebratory numbers to each in a bold and playful font that was designed the same year Abrams was founded. To add to this playful nature I replaced the dramatic swish at the bottom of each number five with the Abrams A circle.
